Meta Announces New Business Messaging Tools

Meta has announced some new options to help brands utilize its messaging tools, including improved ad creation on WhatsApp, the merging of WhatApp messages into the Meta Business Suite inbox, and quote requests on Instagram.

By improving the WhatsApp ad creation flow, businesses will soon be able to create and launch their campaigns in the WhatsApp Business App instead of having to switch apps to complete them.

The current process requires various app switches to activate a campaign, which can be annoying, especially since you can create and launch campaigns in most other business dashboards. Soon, that middle element will be cleared, helping streamline the WhatsApp promotion process.

Meta’s also looking to further its grand messaging unification progress by merging WhatsApp messages into your inbox in Meta Business Suite.

That will make it easier to manage your business messaging interactions while also helping you scale your contact points, so you can offer more ways for people to get in touch via the platform of their choice.

Meta’s also testing a new capability that would enable businesses to send promotional message campaigns via Messenger to customers who opt-in.

“For example, a customer may opt into receiving notifications about upcoming sales, allowing businesses to keep customers in the loop about future sales. SMBs have long told us that Meta Business Suite enables them to respond more efficiently to customer inquiries, but they’ve often relied on other solutions for customer reengagement. With this feature, SMBs will have a new tool to drive sales and customer loyalty in Meta Business Suite,” said Meta.

Meta is also adding ‘Lead Filtering’ on Facebook, which will enable business managers to filter out low-quality leads by providing prospective customers with multiple-choice questions within their Lead Ad Instant forms.

On Instagram, Meta will now enable businesses to elicit quotes from prospective customers via a questionnaire displayed before starting a conversation.

“Currently testing with select businesses, this free product allows businesses to put a “Get Quote” button on their Instagram profile and use “Get Quote” stickers in Stories. With this button or Stories sticker, businesses can set up custom questions to ask customers prior to starting a conversation.”