Leadership

Sports Viewership Is Changing In Today’s Consumer Landscape

By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there...

Inflation Has Consumers Rethinking Spending Habits

“Consumers have often relied on their savings to accumulate during the pandemic to fuel their sustained demand. However, today, savings rates are dwindling, and...

Is Tech Taking Creativity Away From Content?

Citing the future plans of headless CMS platform ContentStack, product, and technology leader Conor Egan illustrates the importance of product building and the role...

The Art And Science Behind Conversational AI

It’s no secret that today’s customers expect highly-personalized, seamless communication across channels when they connect with companies. Artificial intelligence (AI) is rapidly becoming a...

Lessons From The Auto Industry For Everyone

Auto dealerships and car salespeople notoriously have dealt with a bad rap. However, most of today’s dealerships and sales teams are about customer experience.  Dealers...

Preparing for The Golden Age Of Web3 And The Metaverse

I have been thinking and writing a lot about Web3 and the metaverse for the past few months, mostly about their potential, which I...

How Web3 Will Force Brands To Redefine Value For Customers

As you all know, I have been deeply fascinated by the rising phenomenon of Web3 and one of the things I have come to...

Why We’ll Evolve From Zero Interface To Enhanced Interface

In the past few years I wrote quite a lot about effortless customer interfaces. I still strongly believe that if you want to be...
Marketers-Need-To-Have-A-Good-Mix-Of-Empathy,-Flexibility-And-Frugality-(Interview---Scott-Jones)

Marketers Need To Have A Good Mix Of Empathy, Flexibility And...

Amid the economic uncertainty, there have been a lot of belt-tightenings, and companies are rethinking their approach to finding and using marketing talent in...
Top-20-Marketing-Leaders-In-BFSI-To-Watch

Top 20 Marketing Leaders In BFSI To Watch

The BFSI market is growing exponentially, with increased financial products and offerings, wherein consumers have ample choices. Two years of the pandemic have deeply impacted...

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