Are We There For Our Customers When They Need Us?
Brad Cleveland, the author of Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results, believes organizations can win by putting...
CX For The Most Wonderful Time Of The Year
It's no surprise that when consumer money and time are stretched thin, they are more likely to re-evaluate their spending habits and approach purchasing...
Human-centered Conversation Design: The Secret Sauce Powering Better AI-enabled CX
Artificial intelligence is woven into the fabric of modern life. It decides which tweets appear on your Twitter feed and recommends YouTube videos for...
Only Engaged Employees Can Create Engaged Customers
Kowshik Bhattacharjee is a well-known name in the field of Customer Experience in India, he was conferred the prestigious Bharat Gaurav Award in 2017...
EX and CX Are Two Sides Of The Same Coin
Umesh Chopra is an experienced insights and analytics professional.
Driven by an interest in data-driven decisions, he takes pride in providing a strategic business roadmap...
Delight In Diverse Touchpoints
Vibha Thusu, Global Head of Marketing and Communications at HIMEL, speaks about differential points in the customer journey for her brand HIMEL.
Various dimensions...
Brands Need To Be Ready For Heightened Experience Expectations
Consumers will pay more attention to value for money and practicality. There will be heightened experience expectations as a result of increased prices, leading...
Maximize Capabilities And Minimize Waste
Mandisa Ntloko-Petersen’s advice to overcome the risk of martech complexity is to build competencies around technology, content and workflow that enable technology to support...
20 Marketing Evangelists In Germany To Watch Out For
For the last two years, chief marketing officers were tasked with much more than navigating their own companies out of the Covid-19 crisis.
They are...
Sports Viewership Is Changing In Today’s Consumer Landscape
By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there...
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