Staff Articles

Top UK Marketing Leaders In Retail

Given that surveys time and again identify women as the principal retail buyers, retail has been so slow to embrace women in leadership roles....

All You Need To Know: Customer Effort Score (CES)

There are various ways to understand how customers feel about your business, most of them coming down to delivering a simple survey Within the survey...

Use These 7 Survey Questions To Know What Your Customers Think

Surveys can be conducive for getting a hold on what your customers are and aren’t liking about the brand. A correctly framed survey can...

Self-service Returns As Trend For Advertisers, Marketers

Self-serve advertising/marketing reduces time in implementing a campaign and is a cost-effective way to reach a broad customer base  At a time when media buyers...

Deck the Halls for Holiday Shopping Season

Making the most of the holiday shopping surge means planning for inventory demands and increased contact center call traffics. But there is a unique...

20 Influential Marketing Leaders Shaping The Industry In The UK

For greater business success, brands are looking toward the marketing leaders in the UK. Here are our top picks. The power continues to reside with...

Tackling Contact Centers Ticketing Challenges

Ticketing systems play a vital role in effectively dealing with high volumes of customer support requests from various communication channels. Almost 92% of consumers...

Will Google Make Shopping Season Easier?

Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search...

Top Influential Marketers In The Netherlands

With new technologies and innovations, the marketer's role is transforming as data provides better insights, and organisations in the Netherlands are now moving towards...

Building Social Credit In Web3

Some argue that soulbound tokens are trustworthy for verifying information. Others compare it to an authoritarian social credit system.  Ethereum co-founder Vitalik Buterin in his...

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