The Evolving Role Of Field Service
Customer service is at the core of customer experience and has arguably seen more change and elevated importance over the past years than any...
The Future of Personalization in B2C Marketing
A one-size-fits-all approach to CX doesn't work anymore. Keep up with the competition by personalizing your company's experience.
In recent years, B2C brands have been...
Kohl’s Sense and Respond Policy
BRAND STORY When the pandemic temporarily shut down stores, the retail chain set out to feed its predictive model by amalgamating a wide...
Tools to Grow your Business in the Metaverse
There isn't just an opportunity for consumer-facing companies in the metaverse. There are numerous business applications for virtual reality, from training future surgeons to...
AT&T’s Business Of Connecting Customers To The World
BRAND STORY Millions of customers and trillions of demands have been quenched through digitized workflow and a universal approach to data.
AT&T’s digital transformation...
Macy’s: Driving Seamless Omnichannel Experiences
BRAND STORY Macy's recognized the need to transform and unveil its Polaris strategy to reset business and profitability and drive seamless omnichannel experiences...
Tools to Boost Your Customer Experience Management
Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). We help you navigate the landscape of...
Luxury Buyers Unperturbed By Inflation
Luxury shoppers are spending more on treating themselves and paying more attention to wellness products.
Inflation, the threat of a recession and overall anxiety about...
Do You Use Negative Buyer Personas?
Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS)
JetBlue’s persona-template has a social media mould....
Carrefour Enters Web3.0
The French retail brand bought parcel number 33,147 in the metaverse—an area worth 30 supermarkets—indicating a fresh user experience. Here is how it tapped...
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