For the last two years, chief marketing officers were tasked with much more than navigating their own companies out of the Covid-19 crisis.
They are pushing for innovation ranging from eCommerce and new content platforms adopting emerging technologies and complying with data privacy while mapping out core brand purposes.
Check out our list of notable CMOs in Germany who are tracking changes and taking action.
Brand, business and people leader, passionate about connecting brands with consumers through meaningful brand purpose, Arnd Mueller is the chief marketing officer at Vertical Aerospace. Before joining Vertical Aerospace, Mueller worked with global brands like Lilium, Esprit, Avery Dennison, Walt Disney Company, and BMG Entertainment. He holds a degree in marketing and communication from the Düsseldorf University of Applied Sciences.
With over 15 years of experience in eCommerce and marketing, Burkhard Henn is the chief marketing officer at Raisin. He is experienced in different B2C and B2B target groups and business models. Before joining Raisin, he worked with brands like elaboratum GmbH, Verivox GmbH and AutoScout24. He holds a PhD in economics from the University of Gottingen.
Christina Antes heads the marketing department of Lemon Group/DDB as a chief marketing officer. In her current role, she drives the integration of all DDB-related agencies in Germany to provide key accounts and potential new customers with curated and simplified access to the entire range of services of the group and offer tailormade solutions. Before joining DDB, she worked with Serviceplan Group.
Passionate about finding solutions and driving digital transformation together with clients, Daniel Unkelhäußer is the chief marketing officer at the IBM-DACH region. Before joining IBM, he worked with ED-Webdesign GBR. He holds a degree in international business from Baden-Wuerttemberg Cooperative State University.
Gerd von Podewils
With over 25 years of experience in brand building, communications and digital change management up to board level,Gerd von Podewills is the chief marketing officer at ADA Cosmetics International. He has a track record of achievements in business results and organizational development in global and local roles. Before joining ADA Cosmetics, he worked with brands like ASKET, ARTDECO cosmetic, Hugo Boss and P&G. He holds a diploma in marketing, organization, and international management from TU Dortmund University.
Passionate and results-driven business leader with over 15 years of experience in marketing and brand management, Ineke Paulsen is the director of marketing for the EMEA region at Meta. Before joining Meta, Paulsen worked with brands like Wimdu, P&G and Fresenius Medical Care. He holds a diploma in international management & cultural studies from the Universität Passau.
Brand enthusiast with over 30 years of experience in marketing, helming marketing campaigns that focus on globally designed yet locally effective brand and product campaigns, Jens Grubert is the director of brand management nord-EU at Beko Grundig Deutschland. Before joining Beko, he worked with brands like BSH Hausgeräte, Mourera UG, Henkel and Saatchi & Saatchi. He holds a diploma in international business and international marketing from Technische Hochschule Georg-Simon-Ohm, Nürnberg, Germany.
Experienced managing leader Jochen Martinez is the chief marketing officer at Ously Games. He is skilled in digital strategy, search engine optimization, media buying, management and direct marketing. Before joining Ously Games, he worked with brands like Gameplay Media, Greentube Internet Entertainment Solutions, Blizzard Entertainment and Vivendi. He holds a degree from the Frankfurt University of Applied Sciences.
With over 20 years of experience in the industry, Jochen Sengpiehl is heading the marketing department as a chief marketing officer at Volkswagen AG. He is an automotive sales and marketing expert. Before joining Volkswagen, he worked with brands like Hyundai, WPP, Daimler and BBDO. He holds a degree in business and management from Polytechnic Nurtingen.
With over 25 years of experience in marketing, Jorge Torres heads the marketing department of Yum! Brands as the chief marketing officer. He takes care of the marketing activity of KFC-Germany, Denmark, Austria, and Switzerland. Before joining Yum! Brands, he worked with brands like Nestle, Colgate Palmolive, and The Coca-Cola Company. He holds an MBA degree from Georgetown University.
With over 15 years of experience in marketing and communications, Linde Scheers heads the marketing department at eBay-Germany as the chief marketing officer. Scheers has worked in different countries across Europe and Asia. Before joining eBay, she worked with brands like Google, N26, BASF, and Friedrich Ebert Foundation. She holds a master’s degree in international business from Grenoble Ecole de Management.
With over 25 years of experience in taking a central strategy and localizing it for the Northern European market (Nordic and Baltic), Maried Dellbrant heads the marketing department for BMW Group-Northern Europe region as a brand director and chief marketing officer. She has a strong understanding of customer needs when marketing the products and services – translating these into an impactful message that resonates in the different countries. She holds a degree from Berghs School of Communication.
Passionate about marketing, Martin Grosse heads the marketing department at Microsoft-Germany as a chief marketing officer. Before joining Microsoft, he worked with brands like Nokia and Japan Tobacco International. He holds a diploma in marketing from the Hamburg University of Applied Sciences.
Building capabilities and transforming businesses, Patricia Corsi heads the marketing department at Bayer as global chief marketing & digital officer. Before joining Bayer, she worked with brands like Cervecería Primus (Heineken company), Unilever, Kraft Foods, The Janssen Pharmaceutical Companies of Johnson & Johnson and Sony Music Entertainment Brasil. She holds a degree in business from London Business School.
Experienced marketing and sales director, Patrick Raush is skilled in management and strategy, online marketing, advertising, eCommerce, market analysis, mobile games and market research. He is the chief marketing officer at The Topps Company-EMEA. Before joining the Topps Company, he worked with brands like Hubert Burda Media, bitComposer Entertainment AG and Bandai Namco Games Europe SAS. He holds a diploma in business economics from the University of Applied Science Worms.
With over 20 years of experience in leading large global businesses and local startups, Rik Strubel is the chief marketing officer and digital growth officer at Henkel Beauty Care. Fueling a culture of collaboration and empowerment, he believes in leaving a positive mark on employees, investors, and consumers. Before joining Henkel, he worked with Unilever and Sportfive. He holds a degree in international management from the Hamburg University of Applied Sciences.
As a chief marketing officer and director of sales eCommerce at Schoenberger Germany Enterprises, Sabrina Kraft is responsible for the strategy and implementation of sales and marketing goals. It includes brand management in terms of sales and revenue targets and the annual budget, as well as the planning, implementation and optimization of all the company’s performance and online marketing measures. Before joining the company, she worked with ROECKL.
Sara Fee Kirschhausen
Marketing and strategy professional with over ten years of experience, Sara Fee Kirschhausen is leading marketing for the Trade Republic as a chief marketing officer. Before joining the Trade Republic, she worked with brands like The Boston Consulting Group, RB, L’Oréal and One Young World. She holds a degree in international business and management from the University of Westminster.
Dr Silvio Kusche
An experienced executive board member and entrepreneur with a strong track record in startups, SMEs and C-level corporations, Dr Silvio Kusche is an executive board member in marketing & communication and chief marketing officer at Noventi Health. Before joining Noventi, he worked with brands like Mediafactor, Jahreszeiten Verlag GmbH, and Sony Music Entertainment. He holds a doctor of philosophy in corporate and media law from Kiel University.
With over 15 years of experience in marketing, Tim Alexander heads the marketing department at Deutsche Bank as a chief marketing officer. Before joining Deutsche Bank, he worked with brands like Swisscom, Telefónica Germany, SAATCHI & SAATCHI International, Daimler AG and GREY Germany. He holds a diploma in business administration from Pforzheim University of Applied Sciences.
If you liked reading this, you might like our other stories
20 Influential Marketing Leaders Shaping the Industry in The UK
What Will Ad-Supported Netflix Mean for Marketers?