The suites create a seamless digital hospitality experience for restaurants, integrate across the Toast platform, and allow restaurants to gather guest data from online and point-of-sale (POS) transactions.
Toast, an all-in-one technology platform built for restaurants, launched Digital Storefront and Marketing Suites that offer robust website and online ordering capabilities.
The suites create a seamless digital hospitality experience for restaurants, integrate across the Toast platform, and allow restaurants to gather guest data from online and point-of-sale (POS) transactions. This data powers automated, targeted campaigns and custom-tailored guest experiences, fostering an engaging online environment that attracts guests and encourages return restaurant visits and repeat orders.
“Through innovations including our Toast Go® 2 handheld devices and Toast Mobile Order & Pay®, Toast technology has streamlined and transformed the on-site guest experience for restaurants of all sizes and types,” said Steve Fredette, President and Co-Founder of Toast.
“Our Digital Storefront and Marketing Suites extend that enhanced guest experience online using tools like Toast’s new AI-powered writing assistant, search engine-optimised websites and online menus, promotional offers, loyalty programs, and automated marketing campaigns that work together to draw guests in and keep them coming back.”
Toast Digital Storefront Marketing Suite enables customers to elevate their online presence with new Toast Websites
Part of Toast’s Digital Storefront Suite, Toast’s website builder joins a lineup of powerful digital ordering tools designed to help a restaurant stand out online. A restaurant’s website is one of the top three ways that consumers discover a restaurant, according to responses from restaurant guests to a recent Toast survey3. Toast Websites empowers owners and operators to build and customise a professional website effortlessly, and make updates in seconds. With drag-and-drop functionality and Toast products embedded on-site, restaurants can enhance their online presence and drive traffic via SEO. Key Digital Storefront features include:
- Search Engine Optimisation for digital view-only menus, online ordering, and websites, designed to make it easy for restaurants — and the best menu items — to get discovered faster.
- Automatic POS integration that enables seamless updates to digital and online ordering menus when menu item availability or descriptions are updated on the POS. Real-time menu updates enable consistency between online and in-person dining experiences and enhance SEO.
- Customisation allows any restaurant to take its in-person dining experience to the web with a customisable online presence with fonts, colours, and imagery.
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- Templates and drag-and-drop tools to simplify creating and updating a website. The website is buildable in minutes and allows for easy creation and updates without the need for technical expertise.
- Integrated and embedded Toast products including Online Ordering, Toast Tables, Loyalty, and more in websites built with Toast Websites. Custom branding helps deliver a seamless guest experience whether dining in or ordering takeout.
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