Strategy

How to turn customers from fans to advocates

How to Turn Customers from Fans to Advocates?

Customer advocacy isn't just a nice-to-have; it’s essential. Discover the secrets and strategies to leveraging the power of customer advocacy for your business. Imagine if...
Navigating Customer Minds We are Wired to Want What We Cannot Have!

We are Wired to Want What We Cannot Have!

NAVIGATING CUSTOMER MINDS: Consider Patek Philippe - the grand master of scarcity. There is an eight year waiting list for a Nautilus. It transforms...
Why is Full-Stack Observability a Must

Why is Full-Stack Observability a Must?

Digital experience has become a critical management reporting component to drive decision-making. Being under the watchful eye of the board places immense expectations on...

How To Nurture Loyalty Powered by Emotions?

British people have very powerful brand loyalty to Heinz beans and ketchup, Kellogg’s cornflakes and Yorkshire tea. Brands like these are not merely imprinting...
What is pushing swag towards a revenue stream

Why Does Swag Still Seek Attention?

Swag shops help companies enhance employee engagement and brand loyalty but are difficult to manage. Explore how swag management platforms take charge.
Why the StarRating isn’t Enough to Convince Shoppers to Buy

Why the Star Rating Isn’t Enough to Convince Shoppers to Buy

NAVIGATING CUSTOMER MINDS: How do you encourage shoppers to write a review, and not just give a star rating? Reviews are important, but not necessarily...
Can an Algorithm Identify Your Customer's Psychological Traits?

Can an Algorithm Identify Your Customer’s Psychological Traits?

Here’s why data ethnography works. It’s a diverse set of digital footprints that bring a higher level of granularity and variability in observing human...
Are Brands Wasting Big Bucks On Super Bowl Commercials

Are Brands Wasting Big Bucks On Super Bowl Commercials?

The Super Bowl is not just a game; it's a cultural phenomenon, an extravaganza of entertainment, and a battleground for brands vying to capture...
Customer Needs

Stop Caring So Much About What Consumers Want!

Sometimes engaging consumers is just simple stuff. It doesn’t have to be cutting edge, neuroscientific, mood-based, scent-targeted, algorithmic advertising. Have you tried making your brand easier to find?
Top 50 CX and Martech Books for Marketing Professionals in 2024

Top 50 CX and Martech Books for Marketing Professionals in 2024

Books that talk about martech strategies and customer experience attributions have always been every tech-savvy leader's guide. These insightful books provide enhanced perspectives to...

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