Martech

Top GenAI Tools For Optimal Campaign Performance

Top GenAI Tools For Optimal Campaign Performance

Over 54% of CMOs have increased their investment in genAI-powered technology to improve their marketing performance. CXM Today picked the top 10 genAI tools for campaign optimisation.
The Efficacy of Multichannel Marketing in an Over-Saturated Market

The Efficacy of Multichannel Marketing in an Over-Saturated Market

Can multichannel marketing strategies still effectively penetrate the increasingly over-saturated market, or do they risk diluting marketing efforts and wasting precious resources?
Ketaki, Product Manager - Artificial Intelligence at Oracle

How Duolingo Defines the Future of Product Sense

Duolingo's onboarding showcases excellent product sense by letting users start learning immediately without signing up, addressing their desire to quickly see the product's value.
Determine the Incremental Value of Advertising Efforts

Determine the Incremental Value of Advertising Efforts

Anja Lambrecht, Professor of Marketing at London Business School suggests using an iterative approach to optimise advertising strategies based on real data rather than guesswork. She shares four major trends set to drive digital growth in the next five years.
How Are Brand Leaders Investing In Ecommerce Strategies?

How Are Brand Leaders Investing In Ecommerce Strategies?

94% of executives plan to maintain or increase their investment in ecommerce, and they’re targeting online listings as a spending priority.
CMOs are Using Data Measurement to Drive Growth

CMOs are Using Data Measurement to Drive Growth

The sophistication of data collaboration technology solves cookie deprecation while tackling two other major CMO woes: consumer privacy and walled garden “black boxes.”
The Metric that Links Martech to Business Value

The Metric that Links Martech to Business Value

We use the verb “feel” in the absence of an equation to prove the value of martech. Martech utilisation taps into the need to...
How-is-Gen-AI-Transforming-the-Digital-Advertising-Landscape-in-Europe

How is Gen AI Transforming the Digital Advertising Landscape in Europe?

Although professionals are increasingly leveraging Generative AI for content creation and creative endeavours, 89% of respondents call for more training initiatives, IAB Europe...
How Tripadvisor Increased Ad Booking Revenue by 200% with Self-Serve Advertising

How Tripadvisor Increased Ad Booking Revenue by 200% with Self-Serve Advertising

CASE STUDY: Tripadvisor wanted a seamless and powerful way to connect their platform’s seven million businesses (restaurants, hotels, experience providers) with relevant users. How...
Ema Linaker interview

Customers Will Shift From Marketplaces to D2C Stores Over Time

With customers wanting more control, Ema Linaker, Founder of BIB Inc LTD talks about how the brand-customer relationship is evolving, and about emerging technologies...

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