Martech

How Do You Grade Your Martech Stack

How Do You Grade Your Martech Stack?

If you're measuring everything based on a dollar return, then you're going to miss a lot of effective marketing. It's very dangerous to grade...
Empowered Consumers Drive the Circular Narrative

Empowered Consumers Drive the Circular Narrative

Brands have already begun the game of transforming their customers into content creators, giving impetus to the renewed popularity of circular marketing wherein the...
Is Generative AI the Future of Consumer Marketing?

Is Generative AI the Future of Consumer Marketing?

A survey revealed that 67% of marketers in the online retail industry are utilising GenAI to create hyper-personalised recommendations. Explore how generative AI in...

Why Transparency In Advertising Is A Smart Move For The Industry

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The launch of...
5 Inspirational Holiday Marketing Campaigns Brands Are Using in 2023

5 Holiday Marketing Campaigns of 2023 You Shouldn’t Miss

30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome,...
Year Ender The Godfathers of Martech on What to Expect in 2024

The Godfathers of Martech on What to Expect in 2024

In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such...
Does The EU AI Act Pose A Threat to The Tech and Business Landscapes?

Does the EU AI Act Pose a Threat to the Tech...

The EU AI Act is poised to impact the utilisation of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...

Move Over Apps, It’s PWA’s Turn

Technically a website, a progressive web app is seamless and cost-effective. With high-resolution images and videos and page load 4x faster than a traditional website,...

Do Dark Posts Have A Brighter Side?

Dark posts are inexpensive sponsored messages that allow marketers to programmatically target demographics without littering their brand's newsfeed. Are consumers aware that sponsored posts don’t...

Self-service Returns As Trend For Advertisers, Marketers

Self-serve advertising/marketing reduces time in implementing a campaign and is a cost-effective way to reach a broad customer base  At a time when media buyers...

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