Zoomd Technologies Ltd, the marketing tech (MarTech) user-acquisition and engagement platform, announced its acquisition. Albert is a US-based artificial intelligence marketing platform for advertisers, driving fully autonomous digital campaigns for leading brands.
Albert processes and analyzes audience and tactical data at scale, thereby autonomously allocating budgets and optimizing creative and evolving campaigns across paid search and social media. Albert’s value proposition to its clients is to ease the complexities of scaling, primarily using the Google and Facebook platforms. By autonomously combing through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices, and formats, Albert attempts to eliminate the manual and time-consuming tasks that generally limit the effectiveness and results of modern digital advertising and marketing.
“While we are also releasing some of our products onto a Self-Service and SaaS business model, Albert enhances our efforts immediately, with additional solid offerings that cover branding and awareness needs. Furthermore, we view Albert as complementary for mobile apps, particularly with regards to our future plans relating to Web3.” said Ofer Eitan, Zoomd CEO, adding “we view M&A activity, which includes industry professionals, supplementary technology and solid customer base, as a part of Zoomd’s growth objective. This acquisition shows our ambition to provide our partners a SaaS platform for scaling with minor efforts. Albert’s team is a group of extremely talented veterans that fit Zoomd’s culture. They have a number of Fortune 500 customers that will now be able to use our products and services. We are happy and excited to have the team come on board.”
Or Shani, Founder and CEO of Albert commented: “We are excited to join Zoomd, a fast growing company in the marketing technology space. We believe that our business, based on our unique, patented and proven technology, will further accelerate given the great scale and financial strength of Zoomd.”
Zoomd, founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers.
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