For greater ad experience, Constellation and S&P Global Mobility will combine S&P’s market-leading automotive expertise in media execution with Constellation’s creative automation, providing consumers with highly relevant ads.
Constellation, an SaaS platform, announced its partnership with S&P Global Mobility for ad experience. It will enables customers to anticipate change and make informed marketing decisions.
Together, Constellation and S&P Global Mobility will combine S&P’s market-leading automotive expertise in media execution with Constellation’s creative automation, providing consumers with highly relevant ads.
“Now more than ever, delivering personalised ad experiences is top of mind for the automotive sector,” said Diana Lee, CEO and co-founder of Constellation. “Constellation’s philosophy is not just about reaching the right person, but also crafting the right message and utilising the best medium to reach target audiences. Together with S&P Global Mobility, we are confident we can provide the best ad experiences to automotive customers.”
Constellation’s proprietary Modular Content Assembler tool creates templatized creative at scale for brands. This tool replaces time-consuming, error-prone manual creation for digital channels, television, video, and more.
Constellation’s rules-based engine ensures end-to-end compliance, enabling teams with pre-approved content that can launch immediately. The scalability of the tool allows the development of assets that speak directly to diverse subsets of audiences. An innovation within the advertising space, Constellation’s Modular Content Assembler provides the solution to a constantly evolving ad environment.
“As content consumption is increasingly fragmented, this partnership comes at a pivotal time where advertisers are looking for new, innovative ways to appeal to automotive consumers,” said Adam Lobelson, Executive Director, Polk Automotive Solutions, S&P Global Mobility. “The synergy of Constellation’s modular creative platform, and S&P Global Mobility’s deep audience insights represents an advancement in marketing precision.”
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