Foodstuffs has partnered with Lobyco for the launch of its ew currency-based loyalty programme across 140 stores.
Lobyco has announced a new three-year partnership with New Zealand grocery retailer Foodstuffs to launch an in-house, reward and currency-based loyalty programme across all New World stores.
With a network of over 140 stores throughout New Zealand, New World will use the programme to simplify rewards, improve transparency around value, and enhance customer engagement through several new mobile app features.
The new rewards currency replaces the previous coalition points-based scheme with a more straightforward system where every dollar spent earns New World Dollars, making it easy for customers to track and redeem rewards. Lobyco will manage the administration of this new programme, integrating with New World’s Point of Sale and e-commerce platforms, as well as its New World app.
“As a cooperative with deep roots in New Zealand, we wanted to deliver value back to New Zealanders with a simple customer rewards experience,” said Dominic Quin, Group General Manager, Foodstuffs Marketing & Media.
“Our partnership with Lobyco will give us the ability to better understand our customers, tailor experiences and benefits that reflect their needs, and provide transparency through a simple loyalty conversion.”
“We are proud to support Foodstuffs, a globally recognised retailer with world famous banners like New World, PAK’nSAVE, and Four Square, in delivering a rewards and benefits programme that puts customer experience first,” said Jan Madsen, Chief Executive Officer at Lobyco.
“By leveraging our deep understanding of retail and cooperative models, we will provide Foodstuffs’ New World banner with a scalable solution that not only simplifies rewards but also bolsters their ability to drive meaningful experiences for their customers.”
“These new advancements to the Clubcard programme are just the beginning,” said Simon Kennedy, Chief Digital Officer at Foodstuffs North Island. “We are excited to grow our partnership with Lobyco and leverage its extensive retail expertise while continuously introducing innovative experiences that we believe will bring everyday value to our customers and stores.”
Foodstuffs is expected to add several more digital experiences to the new programme over the coming months.
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