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Customer Engagement

AI Cannot Fix Your Fragmented Customer Journey

Many organisations are scaling AI across customer experience operations, but disconnected systems and fragmented customer journeys are automating inconsistency rather than eliminating it.

Real AI Advantage May Depend More on Architecture than Automation

AI may be accelerating customer experience transformation, but most organisations still lack the underlying data discipline required to support it.

Sales Teams Lament Building AI on Broken Data Foundations

Around 46% say data quality issues directly affect their ability to perform effectively, indicating that the limitations are not peripheral but embedded within everyday workflows. AI is not fixing sales execution. It is exposing the data problems sales teams never solved.

AI Readiness Gap Is Slowing CX Transformation

Generative AI is delivering measurable gains across customer experience, but only a minority of organisations are prepared to scale agentic AI, exposing a widening gap between ambition and execution.

Trust Breakdown is Down to Brands Prioritising Efficiency Over Genuine Value

Only 5% of shoppers in APAC fully trust AI-generated brand content, says Klaviyo's Germaine Tay. "The first warning sign is usually a drop in engagement quality," she explains why AI overuse is eroding trust, and what brands need to change now.

Turning Feedback into a Strategic Brand Signal

"Consumers view a brand response as a signal that the company cares, and silence drives churn." Alchemer CCO Ryan Tamminga explains how AI is turning passive feedback into a real-time driver of retention and revenue.

Do QR Codes Have an Accountability Issue in Marketing Use Cases?

Widespread use has produced a set of performance indicators for tracking clicks and engagement. These metrics describe interaction rather than outcome. Without a clear link between scans and business impact, QR codes remain positioned as a channel that performs visibly but not necessarily measurably.
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