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Customer Service & Contact Centres

Human Agents Pay the Hidden Operational Cost of AI in Customer Service

Only 28% say their systems can seamlessly transfer customer context across channels, exposing how fragmented many CX environments still are. Is AI creating additional layers of supervision and correction?

Automating Bad Customer Service Just Gives You Faster Bad Customer Service

AI is transforming customer service, but without fixing policies and processes, automation risks scaling poor experiences instead of improving them.

Why Events are a Missed CX Opportunity in B2B

While B2B brands focus heavily on digital CX, events remain an underused opportunity. From human connection to visual storytelling, events can shape lasting customer experiences far beyond the show floor.

Good CX is Often Plagued by Scams & Complaints

Human interaction isn’t a failure of automation; it’s a critical part of good CX. Jonny Combe, President and Chief Executive Officer of PayByPhone, talks about how clarity, simplicity, and trust are redefining CX in mobility services that are often challenged by scams, complaints, and confusion.

Why CX Is Now an IT Reliability Problem for Businesses

As SMEs rely more on digital touchpoints, CX is now defined by system uptime, security, and integration rather than traditional service behaviours. Poor IT reliability is emerging as the hidden cause of customer dissatisfaction and lost trust.

Why Contact Centre Agents Are Engaged But at Risk of Burnout

A survey of 540 contact centre agents finds 68% are proud of their work and 75% cite empathy as their strongest skill. Yet rising stress, slower pay growth, and uncertainty around AI are creating clear retention risks.

Emotional Intelligence Is Shaping the Future of Phygital Retail

Livia Bernardini, CEO, Future Platforms, explains that the distinction between physical and digital (Phygital) will feel increasingly artificial in 2026. The retail brands that signal belonging will feel more like social ecosystems than sales environments, says Livia.
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