Precisely’s EngageOne RapidCX will help the Michigan Farm Bureau Family of Companies modernise customer communications with AI-driven and multilingual capabilities.
Precisely, a data integrity company, has announced that the Michigan Farm Bureau Family of Companies, which provides insurance, financial services, member benefits and agricultural advocacy, has selected Precisely’s EngageOne RapidCX to modernise and unify its customer communications for more than one million users.
A long-time Precisely customer, Michigan Farm Bureau Family of Companies is undertaking a broad business transformation initiative to simplify and modernise its operating environment. With EngageOne RapidCX, the company gains a more unified, controlled approach to customer communications, helping teams deliver accurate information faster and more consistently.
“Our members and policyholders trust the Michigan Farm Bureau Family of Companies to support them when it matters most, making it essential that we communicate clearly, consistently, and in ways that meet their needs, RapidCX gives us a modern foundation to deliver on that promise at scale, helping ensure customers receive timely, accurate information through the channels that best support their needs,” said Don Simon, CEO, Farm Bureau Insurance of Michigan.
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EngageOne RapidCX is an AI-driven Customer Communications Management (CCM) platform built for data-intensive, highly regulated industries. It unifies the full communication lifecycle, with full auditability and governed workflows, integrated video communications with multilingual support, and a scalable foundation for additional lines of business and digital channels. These capabilities align with the Michigan Farm Bureau Family of Companies’ goal of simplifying its technology landscape while delivering more modern, personalised experiences for members and policyholders.
“For an organisation that has served Michigan families for more than 100 years, trust isn’t just a talking point; it’s everything. RapidCX gives the Michigan Farm Bureau Family of Companies a cloud-native platform that accelerates time-to-market, strengthens governance at every step, and helps drive better outcomes from its transformation efforts. We’re proud to support this long-time customer who is so deeply committed to trusted service, customer engagement, and innovation,” said Allan Christian, General Manager of EngageOne Products, Precisely.
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