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Customer Behaviour

The $15,000 Illusion: Why Hospitality Companies Miss Their Most Valuable Customers

Hospitality brands rely heavily on transactional data to understand their guests, but much of the real value sits outside individual records. From group bookings to network influence, recognising connected behaviour is becoming critical to both revenue and experience.

Cost-of-living Pressures are Reshaping QSR Loyalty to be More Transactional

With cost-of-living pressures reshaping consumer decisions, customers are evaluating QSR loyalty programmes through a more practical lens, focusing on how they help them save. Consumers indicate a willingness to switch programmes in search of better rewards

AI is Becoming the Default Entry Point for Financial Questions

Rising financial pressure is pushing consumers toward AI for real-time financial guidance, highlighting a widening gap between institutional support and evolving decision-making behaviour.

The 40-Point Gap that Could Undermine Your Customer Strategy

93% of marketing leaders say intelligent systems now enable deeper understanding of customer behaviour. Yet, only 53% of consumers believe brands accurately predict their needs — a 40-point credibility gap that could reshape engagement strategy in 2026.

Customer Mapping is Shifting to Understanding Intent in Motion

The future of CX measurement lies in understanding the ‘why’ behind customer behaviour, not just the ‘what.’ Hakob Astabatsyan, CEO and Co-Founder of Synthflow AI, explains why traditional funnels no longer reflect real customer behaviour and how AI-powered, adaptive journeys are redefining modern CX.

Customers Are Not Less Loyal. They Are More Selective

Customers are not less loyal because they are fickle. They are selective because they are informed. They are less tolerant of indifference and more willing to invest their time, money, and trust where they feel valued.

The State of Customer Experience: What 2025 Taught Us

A deep dive into the state of customer experience in 2025 — from AI receptionists and intent-driven design to broken VOC systems, experience debt, and the rise of autonomous customer experience.
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