Supply Chain Startup Cerve Secures New Funding

With the new funding, Cerve plans to accelerate its commercial expansion across the UK, Europe and North America.

London-based startup Cerve has closed a £3.5 million seed funding round led by SuperSeed, with participation from Zenith, Ponderosa and The First Thirty.

Cerve’s mission is to accelerate the digitisation of the global food supply chain via its API tools, delivering a standardised protocol. Over 2,000 organisations across the UK and Europe are utilising its infrastructure, including retailers, wholesalers, manufacturers, and producers.

Cerve was founded by Dan Mazig, a serial entrepreneur with expertise in leading data infrastructure and B2B solutions for Fortune 500 companies and early stage startups. Joining him is David Walker, Chief Commercial Officer, who brings senior leadership experience from Barclays, Dyson and Sky.

Mazig said, ”Solving the fragmented and disconnected problems within the food system requires new thinking and a more creative and innovative approach. Current progress is simply not fast or effective enough.”

“We believe that the key to a sustainable and resilient food system is rooted in data. Our approach provides the foundation for developers, rule breakers and innovators to help solve the most impactful problems of food waste and food security. We are building a world class team to solve the most interesting and challenging problems in the food industry that affect every person on the planet.”

“We were immediately impressed by the team’s understanding of the complex web that makes up the global food supply chain,” said Ferdinand Reynolds, Principal at SuperSeed.

“Dan and David had clearly spent a long time working backwards from the problems to arrive at a very sophisticated, elegant solution. Their approach to data standardisation and connectivity is groundbreaking and has the potential to reshape how the global food system operates. We are enormously excited to partner with Cerve as they continue to transform this industry.”

With the new funding, Cerve plans to accelerate its commercial expansion across the UK, Europe and North America. The expansion will also focus on strengthening its R&D capabilities, including hiring additional engineering, product and technical support teams.