Benuta Taps Constructor AI Shopping Assistant

Constructor’s search and product discovery solutions focus not just on relevance but also attractiveness.

Benuta, an online store for rugs, has deployed Constructor’s ecommerce search and product discovery platform. In addition, it will use the firm’s AI Shopping Assistant, a conversational product discovery tool.

“Our customers are all unique, and their interior spaces reflect their styles and lives,” said Andreas Fischer, Head of Ecommerce Technologies, Benuta.

“With Constructor’s personalisation features, we can help shoppers quickly and enjoyably discover their dream rugs. We’re excited to leverage advanced search options that guide our customers intuitively to the products that best suit their preferences – making their shopping experience both seamless and inspiring.”

Constructor’s search and product discovery solutions focus not just on relevance (“Is this a living room rug?”) but also attractiveness (“Will this rug be attractive to the shopper searching for it?”.)

The company is using the technology across its European domains — in Germany, Austria, the Czech Republic, Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK — and personalising for shoppers in their local languages.

Benuta currently uses it to personalise search and autosuggestion results and browse experiences across its online properties. By automating time-consuming manual tasks, such as detecting synonyms and adjusting for typos in online search, Constructor saves Benuta’s merchandisers time, so they can focus on more strategic and creative activities.

In addition, Merchant Controls and Intelligence gives actionable insights into how the decisions merchandisers make (e.g., slotting a rug at the top of results or boosting up higher margin home accessories) affect the site’s metrics as a whole.

In the next phases of its implementation, Benuta will roll-out personalised product recommendations and landing pages that cater to each shopper’s tastes, as well as AI Shopping Assistant (ASA).

“As they look to increase customer satisfaction, forward-looking retailers like Benuta are increasingly personalising shoppers’ interactions. We’re incredibly excited to be working with the Benuta team on this,” said Bernd Maehrlein, Constructor’s VP for EMEA.

“Whenever shoppers engage with Constructor powered results, that information gets fed back to our platform to optimise future experiences. With Benuta using Constructor across many areas – search, browse, recommendations, landing pages, AI Shopping Assistant, etc. – shoppers will benefit from tailored, cohesive and helpful experiences at every stage of their journey.”