Marvia Launches Social Campaigns

Social Campaigns can function independently or integrate seamlessly with Marvia’s comprehensive platform.

Marvia, a distributed marketing platform, has launched Social Campaigns, the world’s first solution combining hyperlocal social media management with creative automation. The tool enables marketing teams to swiftly generate and distribute numerous localised social campaigns, ensuring each post remains relevant to its local audience while adhering to brand guidelines.

“Launching social media campaigns at scale has traditionally been complex, especially for paid advertising. Imagine having to set up hundreds of individual Meta Ad campaigns, each requiring unique targeting, localized creative assets, and specific calls to action,” said Joep Donders, CEO of Marvia.

“With Social Campaigns, we’ve streamlined this process, allowing brands to deploy locally optimized campaigns across their entire network with just a few clicks.”

Key features of Social Campaigns include:

• World’s first: merging creative automation with a hyperlocal platform empowers both headquarters and local teams to effortlessly tailor creatives, captions, and targeting strategies to resonate with each location’s unique audience.
• On-brand campaign creation: facilitates the production of high-quality organic content and paid ads that align with brand guidelines, reducing design time from hours to minutes.
• Enhanced brand visibility: delivering content tailored to connect with individual communities boosts social presence and return on investment across all locations.
• Time and resource efficiency: cuts campaign setup time from weeks to hours, leading to significant operational cost savings across the network.
• Data-driven optimisation: provides access to valuable metrics and insights from all locations to optimise performance.

“Previously, managing social media campaigns for multi-location brands meant choosing between scale and personalisation. With Social Campaigns, we can now launch hundreds of locally tailored campaigns as easily as launching one,” said Christopher Brown, Director of North America at Marvia.

“This, combined with our user-friendly and efficient platform, is trusted by forward-thinking customers such as KidStrong, HomeWell, and Boston Pizza.”

Developed in close collaboration with clients, Social Campaigns can function independently or integrate seamlessly with Marvia’s comprehensive platform. It caters specifically to the needs of multi-location brands, franchises, channel partners, and agencies.