Sitoo Partners with Osprey London Post Verdane Investment

Swedish firm Sitoo follows Verdane investment by adding British brand Osprey London to the customer list.

Osprey London, a British brand known for its leather bags and accessories, is working with Sitoo, a cloud native PoS and unified commerce platform.

In a LinkedIn post, Sitoo said, “Reimagining British premium, Osprey London’s digital transformation over the past year has been designed to support future growth. Today, we’re proud to collaborate in creating a seamless shopping experience for their customers – an immersive destination where heritage meets innovation, blending timeless elegance with playful energy for an authentic brand experience.”

“We warmly welcome the team to the Sitoo family and look forward to a successful partnership built on innovation and shared achievements. It’s a privilege to be part of their journey.”

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Sitoo also recently announced a €26 million minority investment from Verdane.

This will help the company take advantage of what it calls a “massive opportunity” in the US and global markets while strengthening its foothold in the UK and European regions.

“We have seen Sitoo deliver on its growth ambitions with best-in-class execution by Jens Levin and the team since we first met in 2019. Back then they were a local Swedish player with big ambitions and has now become the clear market leader in the Nordics and we look forward to partnering with the team to help build the business into a global category leader,” said Pål Malmros, Partner at Verdane.

“We are thrilled to partner with Verdane, whose extensive experience in scaling tech enabled businesses aligns perfectly with our vision,” said Jens Levin, CEO and Co-founder at Sitoo.

“Our ability to consistently deliver cutting-edge technology and exceed customer expectations has allowed us to establish ourselves as trusted partners to leading retailers like Mint Velvet, Nudie Jeans, TFG London, and Jigsaw.”

“As a relatively small Nordic player, we’ve proven that it’s possible to take bold steps and challenge the giants in our industry. This collaboration marks the beginning of an exciting new chapter as we accelerate our expansion into the US and North America. With Verdane’s support, we will continue to redefine the retail landscape, empowering retailers with innovative solutions that meet the demands of modern commerce.”

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