Temu tackles online shoppers’ banner blindness as ecommerce giant deploys new technology from Google.
Temu is integrating new technology from Google that enables ecommerce sites and others to dim the area around on-screen dialogues, so that shoppers don’t miss them.
It says that its adoption of the technology is already helping to offset shoppers’ “banner blindness” – aka the phenomenon by which as much as 86% of internet users tend to overlook popups or dialogues, even if they’re from the site they’re engaging with.
Google reports that, using its new feature, Temu has reduced invalid screen touches by about 5%. For Temu, whose dialogues work to progress shoppers toward checkout, track products from their favourite stores and select their region, this will minimise accidental dismissals and equate to more completed purchases.
Temu has implemented the feature into its desktop experience, as well as its Android app. Part of Jetpack WindowManager 1.4, developers can choose to dim only the dialogue container or the entire task window, with the aim of creating a more seamless and cohesive interface.
Temu was recently selected as an Editors’ Choice app on the Google Play Store.
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