Rovertown brings gamification to convenience retail with the launch of Game Room on its platform.
Game Room is a new feature on the Rovertown platform that’s designed to help convenience retailers turn app engagement into a daily habit.
“Game Room turns app engagement into a daily habit,” said Jeffry Harrison, President and Co-Founder at Rovertown. “When customers open your app every day to play and earn their daily rewards, they’re thinking about your brand constantly. That’s the kind of engagement every retailer wants.”
With more than 30 games available and eight active at any time, Game Room is centrally managed by Rovertown, with the aim of ensuring users always have relevant content. Players earn coins based on daily participation, not skill.
Retailers can also create a coupon catalogue and drive sales by allowing customers to redeem coins for in-store products. Game Room will also feature Rovertown’s instant win experiences, including the recently released Scratch Offs game.
“Our team piloted Game Room, and the results speak for themselves,” said Jessica Starnes, Director of Loyalty at Weigel’s. “Initial data shows that time spent in our app increased by 15.6% across all users. We’re excited to continue exploring how we can use this to drive deeper engagement with our customers.”
“As both a mobile gamer and a former retailer, I know how powerful gaming can be for engagement,” said Tyler Cameron, Head of Strategy and Analytics at Rovertown. “Gaming has already won the battle for attention. Now, retailers finally have a new way to compete.”
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