With thousands of AI tools to choose from, and new ones released daily, it’s hard to make sense of it all—here’s a list of the best AI apps for your business.
We’re constantly being told AI is coming to revolutionise how we work, unlock massive breakthroughs and make our lives easier. But with thousands of AI tools to choose from, and new ones released daily, it’s hard to make sense of it all and bring the benefits into our business.
Here are the essentials that I use daily and wouldn’t now be without, from strategy and analysis to design and content creation.
16 AI Apps to Change the Way you Manage your Company’s Social Media Content
Research and Insights
Effective marketing is all about resonating with your audience, but that’s impossible if you don’t know the audience. And we’re not talking about demographic basics like their age and gender. They’re a less reliable predictor of what messages will resonate with someone than ever today anyway. It’s about going beyond that to uncover insights on behaviour, attitudes, values and content preferences.
If you’re looking for a tool that can pull out facts and figures and drill down into details, you can’t beat Perplexity. It’s free to use for the basic package, with a $20 subscription fee for anyone who wants to access more features. It’s the place I always start with for any research projects.
Looking to analyse multiple documents or media files? Notebook LM has you covered. It’s marketed as a note-taking tool, but when you look a little closer, it’s so much more than that. Despite being free to use, it can analyse up to 50 large documents, videos, podcasts, or other links for comparison, and extract the relevant information into bite-sized notes. My most common use for it is digesting heavy industry reports and white papers to pick out key insights.
If you’re specifically looking for ‘what the science says’ on any topic, including things like consumer behaviour, media consumption as well as more obvious areas of scientific research, Consensus creates reliable, instant summaries of scientific research. You name your field, Consensus can help you find and understand the science behind your subject faster.
Strategy and Planning
If you want to achieve anything on social media, you have to have a strategy. And to do that, you need to fully understand your goals and work out how to go about achieving them. AI can help with that too.
ChatGPT has to be the best known of all the current AI platforms. But very few people take the time to discover its full potential. If you’re looking for a simple approach to social media strategy building, ChatGPT can use its search, memory, and project features to help you sculpt the ultimate end-to-end social strategy for your business. This cheat sheet of prompts will build a full strategy for you.
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Writing
While ChatGPT has many uses, too many people have fallen into relying upon it for writing, and the reality is that there are many better writing tools out there. If you’re looking for a human voice, Claude has a lot to offer, including the ability to train pre-set writing styles.
For more serious writers, Lex offers a distraction-free interface and advanced feedback on long-form articles and white papers, making it a favourite among those penning thousands of words at a time. AI for Work provides a huge prompt database, which can help you to improve your own writing and output over time, as you learn from how their prompts work.
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Imagery and Design
Imagery and design are traditionally resource-hungry processes. If you’re working on a small scale, AI can help to reduce your outsourcing overheads through image generation, guided photo editing, and composition. Even larger companies with inhouse photography, art, and design teams are using AI for early mock-ups or proof-of-concepts to share ideas, expediting the design process.
Adobe Firefly is one of the most underrated editing tools around, and it can be seamlessly integrated with the entire Adobe suite. It can both generate new, or edit existing images.
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For unique imagery creation, you can choose from either Midjourney or Ideogram. Both generate art from text prompts. But while Midjourney offers more photo-realistic results, Ideogram is better at combining words and images to create posters, ads and logos – ideal for social media and web design.
Video and Audio
Video has become the primary format online today, with all social channels prioritising it in their feeds now. People engage with it more than any other format, and if you do it right, it delivers the highest conversion rates. The problem is that brands still struggle with, or are intimidated by the complexity and cost of, creating video content.
With Pika, you have cutting edge video generation with a suite of sophisticated (and fun) editing tools, which allows you to create convincing footage of practically any scenario. While with Luma, you can take existing footage and make it better.
And if you’re looking for credible and compelling audio without the expense of paid voice over artists, Eleven Labs is one of the most realistic voice generators around. It’s quick and incredibly easy to use, requiring just one minute of someone’s voice to clone them, or offering a library of pre-trained voices to choose from.
Reporting and Analytics
This is probably the most used feature of AI amongst businesses right now. AI’s ability to gather and process data has been the ultimate game-changer. However, there are still a lot of businesses unsure of how to take advantage of this ability. But whatever you want to do, there is an app waiting to help.
For large-scale dataset analysis, we go back to ChatGPT or Claude. You just need to upload XLS or CSV files exported from your existing marketing stack. Think Google Analytics, Meta Insights, keyword research tools et al. Drop in those exported data files and let AI do the rest, extracting insights and whatever data you need. If you want to then create PowerPoint slides, presentations, social carousels, or landing pages based upon that data, Gamma is there to help.
And lastly, there’s Rows, which can pull in and analyse live analytics from most parts of your marketing stack, from website and commerce to social and CRM, giving you a low-effort, high-value live dashboard that you can further analyse with their built-in AI analyst.
AI isn’t a fix-all for businesses. You’ll still need to use professional creators, writers, designers, and analysts if you want to get things right. But with AI, you won’t need those niche professionals all the time. And when you do need them, you can give them the tools necessary to expedite their work, producing results more quickly and effectively. All you have to do is know which AI product to use.
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Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered 
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
