Ritter Sport notches up a first as it expands UK presence with digital in-store activation in Tesco stores.
Ritter Sport has unveiled its first ever digital in-store activation across Tesco stores nationwide. Running until 22 April, the initiative features POP digital screen displays in 155 locations.
This supports an ongoing Tesco Clubcard promotion across Ritter Sport’s full UK range, including its top performing Pistachio variant. This off feature display is secondary to the main fixture, showcasing six key SKUs, spanning core variety promotions and dedicated nut focused offerings.
Among the highlighted flavours are Marzipan, Milk Whole and Dark Whole Hazelnut, and Rum Raisin.
Benedict Daniels, Managing Director at Ritter Sport UK, said, “This is another milestone moment for us in the UK. Our first nationwide in-store activation with Tesco allows us to better engage with shoppers at the point of purchase, and we’re eager to analyse the impact to inform future retail strategies. With dunnhumby data showing that 67% of our sales are incremental to the category, we’re excited to introduce even more consumers to the square and watch their love affair begin.”
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