Matas has signed its Swedish brand, Kicks, to leverage Algonomy’s Recommend™ solution, building on a successful seven-year collaboration.
Algonomy, a provider of AI-driven personalisation and customer engagement solutions, announced its expanded partnership with Matas, Denmark’s beauty and wellness retailer.
Matas has signed its Swedish brand, Kicks, to leverage Algonomy’s Recommend™ solution, building on a successful seven-year collaboration.
Matas has been using Recommend to deliver personalised product recommendations across its digital platforms, driving higher engagement and conversion rates.
With the addition of Kicks, a prominent beauty and wellness retailer in Sweden, Recommend will help Kicks deliver tailored product suggestions to its customers, enhancing their shopping experience.
Recommend is an AI-powered platform that leverages machine-learning models to make contextually relevant product recommendations across all touchpoints in the customer journey, including web, app, email, social, SMS, and even in-store.
Businesses can apply pre-built algorithms, configure custom models, and fine-tune recommendations through merchandising rules, personalisation, and continuous optimisation.
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Peter Hestbæk, SVP of Digital Sales & Marketing at Matas, said, “Algonomy’s Recommend solution has been instrumental in helping us deliver personalised experiences to our customers.”
“The platform’s ability to analyse customer behaviour and deliver relevant recommendations has significantly boosted our engagement and sales. We are excited to extend this partnership to Kicks and provide the same level of personalised service to our Swedish customers.”
Manoj Agarwal, Chief Operating Officer at Algonomy, said, “Our partnership with Matas has been a testament to the power of personalisation in driving customer engagement and loyalty. We are thrilled to extend this collaboration to Kicks, a brand that shares Matas’ dedication to delivering exceptional customer experiences.”
“With Algonomy’s Recommend solution, Kicks will be able to offer its customers highly relevant and personalised recommendations, further solidifying its position as a leader in the Swedish beauty and wellness market.”
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