The roll-out looks to put Unilever at the forefront of the retail industry’s preparation for Sunrise 2027, when 2D barcodes become standard at Point of Sale worldwide.
Digimarc is laying claim to one of the consumer packaged goods (CPG) industry’s largest global implementations of GS1 Digital Link enabled 2D barcodes with Unilever.
The roll-out looks to put Unilever at the forefront of the retail industry’s preparation for Sunrise 2027, when 2D barcodes become standard at Point of Sale worldwide. It will also make the company one of the first to anticipate and adopt the European Union’s Digital Product Passport (DPP) regulation.
“We are proud to be leading the industry in pioneering how we help democratise access to product information,” said Aaron Rajan, Vice President – Consumer Technology, Unilever.
“Deploying innovative solutions such as Digimarc Europe means that our unmissably superior brands not only keep pace with technological advancements but also shape the future of retail. Our multi-phased roll-out will ultimately integrate 2D barcodes across 45,000 products (SKUs), spanning iconic brands such as Dove, Vaseline, Hellmann’s and Knorr.”
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By adopting this technology across its packaging, Unilever aims to improve product data accessibility and deliver superior experiences for both retail partners and shoppers. It also enables a solution to meet regulatory requirements and keep pace with industry shifts.
“Unilever sets a benchmark for the CPG and retail sectors. Beyond revolutionising Point of Sale processes, these solutions empower brands to foster deeper consumer connections, build loyalty, and unlock transformative data insights in the era of AI driven decision-making,” said Ken Sickles, Chief Product Officer, Digimarc.
“This also paves the way to making products truly accessible for everyone.”
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