The strategic move bolsters MySize’s B2B & B2C portfolio and aligns with upcoming EU regulatory requirements.
MySize, Inc. announced the acquisition by its newly-formed, wholly-owned subsidiary in Spain, New Percentil, S.L., of key assets of Percentil, a marketplace for second-hand fashion, with operations across Spain, France, Germany, and Italy, following insolvency proceedings in Spain of Percentil’s former owner.
Founded to promote sustainable fashion through high-quality second-hand items, Percentil grew into a recommerce player. Its managed marketplace model ensures product quality and drives higher resale values and much better buyer and seller experiences, which is expected to outperform peer platforms like Vinted and other fast fashion resellers in profitability and customer retention.
Following the acquisition, MySize intends to reposition the platform as a premium marketplace, marking a strategic evolution focused on higher-value items and a premium recommerce experience.
This pivot reflects consumer demand for quality, authenticity, and elevated resale experiences — and supports the platform’s push toward a sustainable business model based on increased margins and long-term brand equity.
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“Our goal with Percentil is clear: build a profitable, scalable, and sustainable circular fashion business from day one,” said Ronen Luzon, CEO of MySize, Inc. “This is not about growth at all costs. We are focused on smart, cash-efficient scaling — with a model that generates EBITDA-positive returns from the very beginning.”
“We believe this to be a strategically sound and financially compelling acquisition,” said Ronen Luzon, CEO of MySize, Inc. “With a minimal upfront investment, we believe that we’ve secured a revenue-generating business with deep logistics capabilities, a growing customer base, and a model that’s profitable.”
“We believe that Percentil’s integration accelerates our entry into the circular economy while strengthening the financial foundations of our group.”
Through this acquisition, MySize is launching a B2B resale solution (‘Circularity as a Service’) that enables brands to monetise overstock and returns by integrating with Percentil’s platform. This scalable offering enables fashion brands to resell returned, overstock, or pre-owned garments.
MySize believes that the initial pilots that Percentil has completed with Springfield (Tendam Group) and C&A validate the model’s demand among major retailers seeking to comply with new EU legislation requiring formal reuse plans for garments.
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