GREGG helps customers make smarter in-store choices by providing instant, accurate product information—ingredients, allergens, and dietary details—via a simple QR code scan, with no app needed.
ShopAi has announced a collaboration combining its conversational AI technology with supply chain consultant Gregg London’s 30-year product database containing over 350,000 food and beverage records. Together, they are launching GREGG, the first conversational AI platform specifically designed to enhance in-store shopping intelligence.
This innovative solution transforms the way consumers interact with products: by simply scanning a QR code—no app download required—shoppers can ask natural questions using voice or text and receive instant, accurate information about ingredients, allergens, and dietary details.
GREGG also enables customers to compare products, discover alternatives, make informed choices, and receive recommendations tailored to their dietary needs.
The solution offers retailers zero integration requirements for rapid deployment, reduces staff workload by handling product questions, delivers valuable shopper insight data, creates new brand partnership revenue streams, and supports multilingual communication for diverse communities.
“What makes this partnership special is the combination of ShopAi’s conversational intelligence with Gregg London’s comprehensive data library: 350,000+ product records 30+ years of data collection expertise; Advanced allergen and dietary information; Multilingual conversational capabilities; Zero friction deployment model,” said Ilaan Hepworth, CEO ShopAi.
“We’re transforming every product question into an opportunity for retailers, brands, and shoppers to connect meaningfully at the point of purchase decision,” added Ilaan Hepworth, CEO ShopAi.
“The soft launch begins now, with pilot opportunities available for forward-thinking retailers who want to be first to market with this revolutionary shopping experience. We are excited about this new partnership and looking forward to how AI, data and technology can help shoppers in the USA make informed decisions on health and diet.”
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