The partnership marks a step forward in KIKO’s digital transformation efforts, supporting its focus on improving operations and delivering a stronger CX.
Logistics Reply, the Reply group company specialising in supply chain solutions, has partnered with KIKO Milano, the cosmetics brand known for its beauty products, to transform its ecommerce operations in the UK.
With rapid growth in the UK market and a rising demand for online shopping and fast home delivery, KIKO recognised the need to evolve its supply chain operations. To meet these challenges, KIKO opened a new dark store in London and selected Logistics Reply with its LEA Reply Warehouse Management System (WMS) to build a more scalable and agile logistics infrastructure.
A dark store is a retail distribution centre that operates like a traditional store but is closed to the public and used exclusively to fulfil online orders.
“Our mission is to delight customers with innovative, high-quality products delivered with speed and reliability”, said Paul Devin, Managing Director UK at KIKO.
“This solution has allowed us to cut our ecommerce delivery times in half. Logistics Reply has been a trusted partner throughout the project; their responsiveness, attention to our business needs, and ongoing support have been outstanding.”
With its microservices-based architecture, LEA Reply offers the flexibility to support a wide range of warehouse needs, from simple to complex, by activating only the necessary services.
This modular approach was key to aligning seamlessly with KIKO’s operational requirements, enabling the rapid start-up of the new dark store while ensuring scalability for future growth.
“Our deep expertise in ecommerce and flexible technology stack allowed us to deliver a tailored, high-performance solution,” said Enrico Nebuloni, Executive Partner at Reply.
“The success of this project is a testament to strong collaboration between our teams in Italy and the UK, and to the power of combining visionary leadership with scalable innovation.”
This partnership marks a step forward in KIKO’s digital transformation efforts, supporting its focus on improving operations and delivering a stronger CX.
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