Treasure Play offers a tool that connects users with apps through personalised, reward-based tasks, providing developers with a way to drive installs, boost engagement, and improve revenue performance.
Treasure Play, a platform aimed at helping game and app developers grow, has introduced a new AI-powered solution. Focused on user acquisition, monetisation, and analytics, the platform uses incentivised quests to support developers in building and retaining audiences.
In response to rising UA costs and evolving privacy regulations, Treasure Play offers a tool that connects users with apps through personalised, reward-based tasks, providing developers with a way to drive installs, boost engagement, and improve revenue performance.
“End users are gaining more control of their data, disrupting traditional advertising as a result. This presents the opportunity for a new business model that benefits them directly, while driving deeper loyalty with the products they interact with, in a win-win relationship with app developers,” said Alex Arias, Co-Founder of Treasure Play.
“Treasure Play is the platform that enables this emerging partnership, which will define the future of UA. We believe that AI-powered incentives can revolutionise user acquisition by making it more personal and effective. With Treasure Play, developers have a seamless way to introduce quests that not only drive installs but also retain and reward users.”
Key Features of Treasure Play
- Grow: Treasure Play helps acquire new users through AI-generated quests that guide players across different app milestones, such as installs and in-app actions. The AI adjusts the quests based on user behaviour to maintain relevance and improve engagement. Rewards include in-app items or Treasure Points, which can be exchanged for real-world rewards.
- Monetise: The platform supports in-app quests that reward users for exploring new apps. The AI creates missions, visuals, and prompts aimed at maintaining user interest. A variety of reward options—such as virtual currencies or in-app content—encourages users to return, helping improve app retention while generating revenue.
- Analyse: Treasure Play allows developers to link their app event data, enabling the AI to assess user activity without needing in-depth technical input. It offers tailored analytics and suggestions, making it easier to set up and adjust user acquisition campaigns based on performance.
Treasure Play offers developers a fast setup, requiring no additional SDK for user acquisition and analytics if they already use a Mobile Measurement Partner (MMP) or Firebase for event tracking.
The platform’s AI takes care of campaign creation and analysis, allowing developers to focus on business-level decisions while providing programmatic access to automate performance-based bidding and quest optimisation.
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