Dassault Systèmes Partners with BoConcept

With HomeByMe, BoConcept will meet the needs of customers who value online and in-store experiences by offering extensive furniture customisation alongside fast, high-quality service. 

Dassault Systèmes announced a five-year partnership with BoConcept to bring new 3D room design and product configuration experiences to BoConcept’s customers in 65 countries. 

BoConcept will integrate Dassault Systèmes’ HomeByMe 3D space planner and product configurator into its customer buying journey, merging the virtual and real worlds in a fluid approach to shopping that centres on inspiration, lifestyle, personalisation, collaboration, quality and efficiency.

With HomeByMe, BoConcept responds to the needs of discerning customers who value both online and in-store shopping experiences by combining endless possibilities to customise furniture to unique tastes and needs, with high-quality service that accelerates delivery. 

BoConcept can provide the experience and expertise of its designers in a more digital way, helping consumers create their own individual space in a journey that increases their satisfaction and accelerates BoConcept’s sales.

HomeByMe solutions include a 3D room planner that vendors can easily and intuitively use to design an interior in 3D, and a web-based product configurator that both vendors and customers can use to select and modify furniture colours, materials and sizes, and view them in a high-definition virtual twin. 

ALSO READ: To Drive ROI, CX Leaders Must Move Beyond Vanity Metrics

Customers can visualise their future interior and collaborate with vendors in BoConcept’s 300 stores to finalise the design and purchase of their made-to-order furniture. 

BoConcept can accelerate the entire process through to delivery by facilitating a closer connection with customers over their designs, eliminating time-consuming manual sales processes, and providing data to the supply chain more efficiently.

“Personalisation, individual style, and expression in the home are important to our customers who seek a strong digital experience and fast delivery times,” said Søren Hansen, Head of IT, BoConcept. 

“By partnering with Dassault Systèmes, our ambition is to elevate our customers’ buying journeys and show our commitment to providing them with flexible interior design services and industry-leading customisation of our made-to-order furniture.” 

“HomeByMe solutions will enable us to take these furniture buying and selling experiences to a new level.”

Annabel Chaussat, CEO, 3DVIA, Dassault Systèmes, said, “Retailers who embrace technology that inspires customers to create their dream home lead the industry. Virtual assets are the enabler of new products and services for end-consumers.” 

“At a time when 34% of Europeans say they want to use a configurator for their next living room furniture purchase, with HomeByMe, BoConcept can respond to this trend and position itself as a leader.”

ALSO READ: Phonexa Increases Consumer Conversions Through SMS