The company partnered with Yocuda to help retailers bridge in-store and digital experiences by turning receipts into personalised post-purchase engagement opportunities that drive loyalty and repeat visits.
Publitas, a platform for digital-first catalogue experiences, has announced a strategic partnership with Yocuda, a specialist in digital receipts and post-purchase customer engagement.
The pair are aiming to help retailers connect the dots between physical and digital shopping experiences, offering a seamless way to identify in-store customers, personalise follow-up communication, and drive repeat visits across channels.
Yocuda claims that its solution helps retailers identify 50–80% of in-store customers via digital receipts, turning the point of sale into a powerful engagement opportunity with 75% open rates.
Now, retailers using Publitas can add to the digital journey by reaching shoppers post-purchase with inspiring content, offers, and personalised product discovery powered by digital catalogues.
“This collaboration is about unlocking the full value of in-store transactions,” said Guillermo Sanchez, Publitas CEO. “By combining Yocuda’s ability to identify in-store customers with Publitas’ engaging digital experiences, we enable retailers to stay connected with their shoppers, long after they’ve left the store.”
As part of Global Blue, Yocuda has issued over two billion receipts and helped identify 230+ million customers for brands such as M&S, Decathlon, Sephora, Longchamp, Argos, Sainsbury’s and the PUIG Group.
“Sharing a digital catalogue via a digital receipt is a powerful way to turn every in-store purchase into a new digital touchpoint,” said Edward Drax, MD, Yocuda. “It’s the ideal moment to inspire shoppers post-purchase – when they’re most engaged and open to discovering more.”
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