EG America has teamed up with Vroom to roll out online ordering and delivery across 500 stores, integrating with platforms like DoorDash, Uber Eats, and Grubhub.
EG America has partnered with Vroom Delivery to offer its customers online ordering and delivery. The tie-up sees Vroom managing EG America’s third-party marketplaces, including DoorDash, Uber Eats and Grubhub.
Five hundred stores across EG America’s network are now live, with additional location roll-outs expected. The programme leverages Vroom’s Automated Menu Management (AMM), which automatically populates each store’s menu with every product available in-store – no manual updates required.
Vroom’s integration with DoorDash’s Retail API means that DoorDash customers will be able to quickly and easily find any one of the thousands of products in EG America’s catalogue when they search for specific products in the app.
Vroom’s integration with PDI’s Commerce API will allow orders to flow directly to EG America’s back office with correct pricing and markups, eliminating the need to manually ring up orders at the register.
“We’re laser-focused on providing our guests with the convenience to shop our stores where, when and how they prefer,” said Whitney Johnson, Senior Vice President, Marketing at EG America.
“Through our partnership with Vroom Delivery, we were able to rapidly expand our delivery options and streamline back office operations at the same time.”
“Vroom Delivery’s expertise in the convenience industry, as well as with our other technology partners, helped expedite time to launch resulting in an immediate positive business impact.”
John Nelson, CEO at Vroom Delivery, said, “We are thrilled to be chosen as EG America’s partner for their online ordering and delivery programme.”
“The company’s extensive product offering, diverse geographies and multiple banners will highlight the power of the Vroom platform and its capabilities. We expect EG America to generate significant new revenue over the coming months as we continue to scale with them.”
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