A greenfield IT ecosystem is central to Orange Business’ strategy, aiming to deliver digital-native and AI-powered experiences with seamless, flexible solutions.
Orange Business has teamed up with ServiceNow, Splunk, Blue Planet and CSG, and expects to add more tech partners to its IT ecosystem.
Orange Business stated that with “an unwavering focus on flexibility, simplicity, and proactive services”, the company is redesigning its product portfolio, customers’ journeys and internal platforms.
A greenfield IT ecosystem is central to this strategy for delivering digital-native and AI-powered experiences. The objective is to offer seamless, flexible and trusted solutions that can be consumed on demand.
Working with ServiceNow, “the AI platform for business transformation,” is intended to speed and simplify project and service management across the organisation.
Splunk, a Cisco company, is to provide real-time performance insights, while Orange Business will rely on Blue Planet, a division of Ciena, for service order management orchestration and AI-powered service assurance processes. This will support “intelligent automation across multiple network vendors and domains”.
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Orange Business will deploy CSG Quote & Order, which is catalogue-based, to simplify the quote-to-cash process, enabling faster, error-free product configuration and order fulfilment. As the transformation continues, Orange Business expects to add more technology partners.
Hriday Ravindranath, Chief Technology & Information Officer, Orange Business, said, “Our transformation is not just about technology: it’s about how we create radically better experiences for our customers.”
“By partnering with industry leaders, we are building a next-generation, fully digital, and AI-native Orange Business. This is a holistic transformation across the entire business focused on delivering simplicity, flexibility, and trusted solutions that truly make a difference.”
John Marcus, Senior Principal Analyst, GlobalData, said, “Orange Business’ ongoing transformation highlights a strategic shift toward a platform-driven, innovative approach that aligns well with enterprise customer expectations.”
“The significant investments in digital integration, automation, and AI-enabled solutions demonstrate a clear focus on delivering an excellent CX with streamlined offerings and enhanced agility.”
“In addition, their focus on digital trust and data sovereignty adds a strategic advantage and positions them as a trusted partner for Orange global customers.”
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