The collaboration empowers retailers to combine eGrowcery’s unified commerce platform with Birdzi’s AI personalisation and engagement tools, enabling tailored experiences, increased loyalty, and measurable growth in revenue.
eGrowcery, a provider of white-label Unified Commerce platforms for the retail food industry, and Birdzi, an AI-driven customer intelligence and engagement solutions company, have announced a partnership aimed at integrating their technologies to deliver enhanced value for grocery retailers nationwide.
This collaboration will empower retailers to combine eGrowcery’s unified commerce platform with Birdzi’s personalisation and customer engagement tools, enabling grocers to deliver tailored shopping experiences, boost shopper loyalty, and drive measurable growth in engagement and revenue.
Partnership Benefits for Retailers
- Retailers can leverage AI-driven insights to deliver 1:1 offers and recommendations, increasing basket size and customer retention.
- The combined solution simplifies operations, integrates with existing POS and back-office systems, and accelerates the deployment of digital and in-store technologies.
- Retailers gain clear visibility into customer behaviour, enabling data-driven decisions and more effective marketing campaigns.
- The partnership enables real-time, personalised promotions and loyalty rewards, improving the overall shopping experience.
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Corry Lankford, Director of Marketing, Brookshire Brothers, Inc., said, “The alliance between eGrowcery and Birdzi will help Brookshire Brothers better serve our shoppers at every touchpoint by providing a comprehensive platform for marketing and merchandising outreach. We look forward to the joint innovations they develop.”
Patrick Hughes, CEO of eGrowcery, said, “This partnership with Birdzi represents another step forward in our mission to help retailers engage shoppers at every point in their buying journey.”
“By integrating our omnichannel platform with Birdzi’s personalisatio engine, we’re giving retailers the tools they need to build trust, drive bigger baskets, and create lasting customer relationships.”
Shekar Raman, CEO and Co-Founder of Birdzi, said, “Collaborating with market-leading partners like eGrowcery allows us to make our customers’ jobs easier and their businesses more successful.”
“Together, we’re delivering scalable, efficient, and tailored solutions that empower retailers to inspire loyalty and deliver curated experiences to every shopper.”
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