Purdys Chocolatier stores are equipped with the fully integrated Square Register and the newly launched Square Handheld devices to allow for a seamless checkout, all powered by Square for Retail Plus.
Purdys Chocolatier is making its in-store experience even better with a new nationwide partnership with technology company Square.
Purdys Chocolatier recognised that delivering exceptional in-store moments wasn’t just about their chocolate—it depended on every part of the customer journey. As the business grew, it was time to adopt Point of Sale (POS)—one designed to support faster checkouts, smoother storefront experiences, and deeper CX.
To address this evolution, Purdys Chocolatier selected Square as its new technology partner, now implementing Square to run its Point of Sale and business operations across more than 80 retail locations across Canada.
“Our customers deserve the best service along with the best chocolate,” said Kriston Dean, VP of Sales and Marketing at Purdys Chocolatier.
“Switching to Square has been a positive change for us. Implementation was straightforward, our in-shop teams were able to adapt smoothly, and the checkout process fits easily into our workflow.”
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In addition to ease of implementation, Purdys Chocolatier required a system with an open API to connect with other business systems. They also chose Square to streamline their operations and gain deeper consumer insights and data, as part of their commitment to enhancing the customer experience (CX).
Square is currently running in more than 80 Purdys Chocolatier locations, and will also be used at pop-up locations this holiday season. Stores are equipped with the fully integrated Square Register and the newly launched Square Handheld devices to allow for a seamless checkout, all powered by Square for Retail Plus.
In addition to the hardware and operating systems, stores will use Square Marketing and Square Gift Cards, and offer delivery service through Square’s new DoorDash integration.
“Square powers commerce for iconic retail brands around the world, and we’re proud to partner with a beloved Canadian institution like Purdys Chocolatier,” said Nick Molnar, Global Head of Sales and Marketing at Block, which includes Square and Cash App.
“With Square, Purdys Chocolatier is perfectly blending century-old traditions of chocolate excellence with modern commerce technology to continue their incredible legacy of sparking joy in every customer experience.”
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