Palmer Holland’s investment in Knowde reflects its commitment to deeper supplier collaboration, enhanced customer service, digital transformation, and creating a foundation for growth.
Palmer Holland has introduced a new product knowledge platform powered by Knowde‘s AI technology. This launch represents a major step in the company’s ongoing mission to create connections that bring value to its customers, principals, and employees.
It features a centralised hub that globally harmonises product information, providing evergreen data that enables users to connect with solutions more efficiently.
Knowde, a software platform for the chemical and ingredient industry, powers Palmer Holland’s product data with its AI-driven Master Data Management Platform (MDM), which serves as the backbone for accurate, secure, and up-to-date product information across Palmer Holland’s entire portfolio.
In addition, Knowde’s Customer Experience Platform (CXP) reduces product complexity by delivering a modern, intuitive interface that makes it easier for customers to search, explore, and engage with Palmer Holland’s products and offerings.
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Palmer Holland’s investment in Knowde reflects its commitment to deeper supplier collaboration, enhanced customer service, digital transformation, and creating a foundation for growth.
“At Palmer Holland, we’re investing in digitalisation and AI technologies to deliver unmatched outcomes for our customers, principals, and employee-owners. This launch is more than a technology upgrade; it is the foundation for how we will innovate, engage, and create value for years to come,” said Charlie Laurie, CIO of Palmer Holland.
“With Knowde, we are unlocking faster access to accurate product data, streamlining regulatory and compliance workflows, enhancing sales enablement, and creating a seamless digital experience across our value chain.”
“At the same time, this platform empowers our teams, from seasoned experts to new recruits, with the tools and insights to be more efficient, learn faster, and drive results. Knowde’s deep roots in our industry make this partnership especially powerful, ensuring we can move forward confidently in delivering greater value to everyone we serve.”
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With Knowde, Palmer Holland’s new product knowledge platform delivers measurable benefits for its customers and principals, including:
- Enhanced CX: A stylish, user-friendly interface that allows solution-based exploration, making it easier to find the right products.
- Faster Product Discovery: Customers can efficiently explore Palmer Holland’s offerings, request samples, and access technical documents — reducing wait times and empowering self-service.
- Centralised Product Data: A single location to ensure accurate, consistent product data across the portfolio.
- Regulatory Agility: Rapidly adapts to evolving global requirements by automating product attribute management. This ensures continuous compliance amidst a fast-changing global regulatory landscape.
“Palmer Holland is proving why they’re a leader in speciality distribution — they’re betting on the future and putting customers, suppliers, and employees first,” said Ali Amin-Javaheri, Co-founder and CEO of Knowde.
“With Knowde’s AI-powered MDM and CXP solutions powering their product knowledge platform, Palmer Holland is streamlining product data, simplifying engagement, and creating new visibility across their portfolio.”
“This partnership isn’t just about technology; it’s about fueling faster growth, strengthening relationships, and leading the next wave of digital innovation in our industry.”
This initiative reinforces Palmer Holland’s dedication to innovation, principal collaboration, and delivering exceptional value to customers.
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