The solution offered by Adyen also supports smarter loyalty programmes and enhances experiences for Dobbies’ club members with more personalised rewards and seasonal offers.
Dobbies Garden Centres is working with Adyen on a project covering payments in-store and online, supporting retail, restaurants and experiences.
The retailer, which operates 53 stores across the UK, stated that the platform is providing real-time insights that enable colleagues to resolve payment queries in under ten minutes, down from up to three hours.
The solution also supports smarter loyalty programmes and enhances experiences for Dobbies’ club members with more personalised rewards and seasonal offers.
“What makes garden centres special is we’re in a position to offer retail, hospitality and experiential. Our customers aren’t just shopping for plants, they’re creating garden living spaces, both inside and outside their homes,” said Keith Keenan, IT Director, at Dobbies.
“Adyen gives us the agility to stay ahead of retail trends and the visibility to ensure we’re stocked with what matters most to our customers. It also enables us to deliver a consistent, modern payment experience – whether customers shop in-store or online, while empowering our colleagues with real-time insights that enhance our service.”
Nicole Olbe, Managing Director at Adyen, said, “Dobbies has a unique place in the retail landscape, helping people create garden spaces that work for them. We’re pleased to partner with a brand so rooted in its community, supporting their teams with the technology to offer smooth, flexible payment experiences.”
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