The new integration weaves Nift’s offerings into the Zip user experience, enabling the platform to show appreciation to customers in a way that feels fully consistent with the brand.
Zip US, the digital financial services company, has announced its partnership with Nift, a technology company. The partnership allows Zip to thank its users with personally tailored gift offers after they complete a purchase, enhancing the value of their shopping experience and building deeper customer connections.
“We’re focused on giving our customers more than just flexible payments,” said Joe Heck, US CEO at Zip. “Adding Nift to our checkout experience helps our customers discover brands that matter to them, while getting extra value from every purchase. It’s another way we’re making their money work harder.”
The new integration weaves Nift’s offerings into the Zip user experience, enabling the platform to show appreciation to customers in a way that feels fully consistent with the brand.
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When a Zip customer completes a transaction, Nift’s AI-powered platform matches them with relevant gift options based on their personal preferences and interests. Each thank-you gift allows the Zip customer to discover and redeem a personalised offer from one of the thousands of leading brands in Nift’s merchant ecosystem.
“Nift was built to help consumer-facing commerce platforms create moments of customer appreciation that feel completely native rather than intrusive,” said Elery Pfeffer, Founder and CEO of Nift.
“Through this integration, we’re giving Zip’s customers a meaningful thank-you powered by AI that matches them with brands they’ll love, and enabling Zip to tap new ad inventory and revenue without disrupting the customer journey.”
For consumers, Nift creates opportunities to discover new brands in a rewarding way, fostering positive experiences that drive engagement, loyalty, and lasting connections.
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