Built on the Rovertown platform, the new mobile app lets people subscribe to unlimited car washes, access the latest offers, and receive weekly “Terrible’s Tuesday” deals.
Terrible’s, a convenience retail chain with over 190 stores across Nevada, California, Utah, Arizona and New Mexico, has launched a new mobile app experience. This features a Shop, Spin, & Win game, which rewards qualified purchases with a spin of a customised, in-app prize wheel.
“We don’t follow the traditional playbook. We’re constantly looking for fun and engaging ways to connect with our guests,” said Bryan Breeden, Vice President of Marketing and Advertising at Terrible’s.
“The Rewards app is a bold leap forward – one that’s designed to engage our most loyal guests with something fresh, exciting, and unmistakably Terrible’s.”
Built on the Rovertown platform, the app lets people subscribe to unlimited car washes, access the latest offers, and receive weekly “Terrible’s Tuesday” deals.
It also ties in to the Terrible’s+ Rewards programme, powered by PDI. Members can earn and redeem points on fuel and merchandise purchases, with personalised digital access to offers, redemptions, and account activity.
“We understand gamification better than most,” added Breeden. “Our brand was built in the entertainment capital of the world, and we bring that perspective to digital engagement. Having the right tools to compete in today’s market is essential, and we’re establishing a foundation we can build on for years to come.”
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