The Fragrance Shop Partners with Uber Direct

The Fragrance Shop Partners with Uber Direct

Powered by the same technology and courier network that supports Uber Eats, the service offers real-time tracking with orders shipped directly from local The Fragrance Shop stores.

The Fragrance Shop has announced a new partnership with Uber Direct, Uber’s white label delivery solution, ahead of the Christmas gifting season.

From September, customers will be able to get rapid delivery of fragrances from top brands within 60 minutes of placing an order. Available through The Fragrance Shop’s website and app, the service will launch across all UK stores.

Powered by the same technology and courier network that supports Uber Eats, this service offers customers real-time tracking. Orders are shipped directly from local The Fragrance Shop stores.

The partnership marks the first stage of a wider collaboration between the pair. In the coming months, the retailer plans to extend the service to the Uber Eats marketplace.

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Viyan Vadera, Head of Ecommerce at The Fragrance Shop, said, “We want to take the stress out of shopping by giving our customers a faster and more convenient delivery option. With Uber Direct, shoppers can now choose from our range of over 6,000 products and have their purchase in their hands exactly when they want it.”

“Fragrance is one of the most popular gifts at Christmas, but it’s also one that’s often left until the last minute.”

“This partnership makes gifting simpler, faster and more stress-free and forms part of our wider ambition to continually improve the shopping experience by offering greater choice, flexibility and convenience – both online and in-store.” 

Bryanna O’Kelly, Head of Retail at Uber Direct UK, said, “People no longer need to worry about finding the time to buy their favourite fragrance or a last-minute gift for a loved one. Instead, they can now get these products delivered directly to their doorstep within an hour.”

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