PAR Games transforms everyday interactions into behaviour-triggered brand moments, helping marketers launch fully branded games that drive visit frequency, boost signups, and build emotional loyalty.
PAR Technology Corporation (PAR), a foodservice technology provider, has launched PAR Games, an interactive loyalty experience designed to engage guests through fun, personalised brand moments triggered by everyday behaviours.
By transforming passive loyalty into real-time, emotional engagement, PAR Games helps marketers drive visits, capture zero-party data, and reward guests—without over-relying on discounts.
Loyalty programs are growing fast, but so is the pressure to evolve. With 64% of brands rethinking their strategies, marketers are looking beyond static points and tired tiers. Today’s guests expect instant wins, interactive experiences, and tangible value—and brands need ways to deliver without eroding margin.
PAR Games transforms everyday interactions into behaviour-triggered brand moments, helping marketers launch fully branded games that drive visit frequency, boost signups, and build emotional loyalty.
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From seasonal spin-to-wins to LTO-themed challenges, PAR Games enables marketers to respond in real-time, rewarding behaviour without giving away the store.
What Makes PAR Games Different:
- PAR Games turns static loyalty programs into dynamic, interactive experiences that increase visit frequency and deepen emotional loyalty.
- Brands can reward customers while protecting margins, using behaviour-driven games with customizable win probabilities.
- Guests play instantly from any channel, while marketers launch fast with over 200 customizable templates.
“Loyalty has become a volume game. Points and discounts alone aren’t enough to stand out anymore,” said Joe Yetter, General Manager of PAR Engagement.
“With PAR Games, we’re giving marketers a new way to stay top-of-mind, increase frequency, and protect margin—all while gaining the zero-party data they need to personalise and grow. And this is just the beginning. We’re rolling out an aggressive roadmap to spark innovation and drive real revenue growth.”
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Natively integrated with PAR Punchh, PAR Games delivers:
- Launch campaigns quickly using over 200 pre-built templates. Easily embed game links in email, SMS, push notifications, and even digital ads—no app download or update needed.
- Host games via a unique URL that guests can access instantly from any device, creating a frictionless experience for guests through SMS, email, or an in-store prompt.
- Serve games automatically based on guest behaviour—like a post-check-in, purchase, or inactivity period—using Punchh’s native campaign tools.
- Engage guests through gameplay to naturally reveal their preferences and behaviours. That data flows directly back to the brand, enabling personalised campaigns and loyalty strategies—without relying on third-party sources.
- Define rewards, win probabilities, and campaign logic for guests within Punchh, eliminating the need for custom development or outside agency support.
This innovation comes at a time when guests demand more than just deals. With PAR Games, brands meet that demand with scalable, memorable experiences that build long-term loyalty.
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