The Porto Tech Hub was created to attract top digital and technology talent and build entirely new capabilities for Pepco, enabling smarter customer connections and transforming the retail experience.
Pepco, a value retailer in Europe which was established in 2015 and currently operates nearly 3,500 stores in 19 countries, has launched its new Tech Hub in Porto, Portugal.
The facility was created to attract top digital and technology talent and to build entirely new capabilities for Pepco from the ground up.
In a LinkedIn post, the company commented, “This was a bold investment in the future – designed to modernise how we work, unlock fresh thinking, and create smarter ways to connect with our customers.”
“At the heart of it? Building direct, digital relationships with millions of customers – making every interaction more personal, intelligent, and valuable.”
Pablo De Ayala, Group Chief Information Officer at Pepco Group, said, “We were not here to copy what had been done before. We built something new – with small, empowered teams, clear missions, and the freedom to move fast and make decisions.”
He added, “This hub was about creating the kind of environment where great people could do their best work, and where technology helps us truly transform the customer experience. At the same time, we recognised the vital importance of our IT operations in Poland and other European countries.”
“The teams who kept our systems running securely and reliably each day remained part of our ongoing and future success. Together, as one team with different expertise, we bring our Pepco Group IT ambitions to life.”
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