Instacart’s new Caper Cart savings features, including EBT SNAP tracking and Cart Cash, help customers manage budgets and maximise benefits.
Instacart has launched new savings features for its AI-powered Caper Carts.
Building on Caper Cart’s real-time budgeting capabilities, these updates add Electronic Benefits Transfer for Supplemental Nutrition Assistance Programme (EBT SNAP) item eligibility tracking, on-cart loyalty sign-up, omnichannel savings, and improved product recommendations.
“Caper Carts are transforming everyday grocery trips into a more affordable, rewarding, and personalised experience for customers,” said David McIntosh, Chief Connected Stores Officer at Instacart.
“With the ability to track EBT SNAP eligibility, access digital coupons, and sign up for loyalty programmes directly on the cart, we’re giving customers powerful new ways to save right in the aisle. Retailers are also seeing how Caper Carts drive omnichannel purchases, grow basket size, and strengthen loyalty.”
“In just the last year, we’ve nearly tripled the number of stores with Caper Carts spanning nearly 100 cities across 15 states, underscoring the growing demand to bring digital convenience into the grocery aisles.”
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Caper Carts are available across the US and international retailers, including Coles, Kroger, Schnucks, and Wakefern. The new savings features are available at select retailers, including McKeever’s and some supermarket banners that are part of the retailer-owned cooperative Wakefern Food Corp.
“Caper Carts have made shopping more efficient for our customers, while helping them stay on budget,” said Tim Cosens, Chief Technology Officer at McKeever’s.
“With new savings features like EBT SNAP tracking and Cart Cash, we’re excited to continue offering ways for our customers to manage their budgets and maximise benefits as they shop.”
Christopher McCrae, Digital Customer and Loyalty at Wakefern Food Corp, said, “When customers shop with Caper Carts, our Wakefern Members want to provide them with a convenient way to access their EBT SNAP benefits. They offer convenience and discretion, letting customers monitor their running grocery bill as they shop.”
“We’ve heard first-hand from customers that they love how easy it is to access coupons and shop at their own pace with Caper Carts. We continue to expand our Caper Cart footprint across more Wakefern Member stores, as we believe every customer deserves a seamless, personalised shopping experience.”
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