Approximately 700,000 digital shelf displays will be deployed across Asda stores, meaning colleagues will no longer need to manually replace pricing in-store, and can better use their time to meet the needs of customers.
Asda, a UK grocery retailer, has announced the rollout of VusionGroup’s digital solutions and electronic shelf edge labels (ESLs) across its Express convenience stores in the UK.
The rollout will see 250 stores benefit from the new technology, which will simplify operations for colleagues. VusionGroup was selected for its innovative IoT and data-driven solutions that enhance productivity across the board.
Working with VusionGroup and its partners, Renovotec and HL Display, the rollout follows a successful three-month trial at Asda’s Oxford Road Store in Manchester. The trial saw associates freed up to spend more of their time helping customers, managing deliveries and replenishing shelves.
Approximately 700,000 digital shelf displays will be deployed across Asda stores, meaning colleagues will no longer need to manually replace pricing in-store, and can better use their time to meet the needs of customers.
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The technology also helps to display allergen information at shelf edge through QR codes, in addition to displaying the cost, weight and unit price of products.
Asda recently announced it will launch up to 20 new Express stores before the end of the year as part of its convenience store opening programme, starting with Castleford. Each new Express store will feature electronic shelf edge labels (ESLs) from day one, enhancing efficiency and customer experience.
James Laws, Senior Director at Asda Express, said, “We’re continuing to invest in enhancing our stores, and the launch of cutting-edge technology across our Express estate is proof of this.”
“By streamlining our instore operations, we can free up our colleagues to focus on what they do best – serving our customers. With the first of 20 new Express sites set to open next, we’re excited to build on this momentum and to bring Asda’s trusted value to even more communities across the UK.”
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Roy Horgan, CEO UK & Ireland – VusionGroup, said, “We are proud to be extending our partnership with Asda as they accelerate their digital transformation. This next phase is a testament to both Asda’s digital ambition and the strength of VusionGroup’s market-leading technologies.”
“By combining ESLs with IoT innovation and data-rich insight, we are helping to transform the in-store experience for Asda customers and colleagues.”
Sébastien Fourcy, SEVP EMEA at VusionGroup, said, “This strategic partnership with Asda marks a significant milestone for VusionGroup in the UK & Ireland, a region that plays a pivotal role in our Vusion 2027 ambition.”
“By deploying our digital solutions at scale, we are not only supporting Asda’s transformation journey but also reinforcing our commitment to making retail more intelligent, efficient, and customer-centric across Europe.”
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