City Beach will implement the OMS technology to enable key omnichannel capabilities such as buy online, return in-store (BORIS) and endless aisle.
City Beach is partnering with Teamwork Commerce as it aims to deliver a seamless, next-generation omnichannel experience across all stores. It is deploying Teamwork Commerce’s mobile PoS and order management system (OMS) solutions.
City Beach will implement the OMS technology to enable key omnichannel capabilities such as buy online, return in-store (BORIS) and endless aisle.
The mPoS offering, meanwhile, will enable associates to assist customers anywhere on the floor with instant access to inventory, customer profiles, and mobile checkout capabilities.
Rhian Greenway, Chief Information Officer, City Beach, said, “Our customers live fast-paced, connected lives – and they expect the same from us. With Teamwork Commerce, we’re not just upgrading tech – we’re transforming how we serve every shopper, in every store, every day.”
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“We see this decision as a key milestone in our broader growth strategy, particularly as we expand into new territories and strengthen our ecommerce presence. The flexibility and scalability of the Teamwork platform make it the ideal solution to meet the evolving demands of modern retail. It gives us the ability to adapt quickly, personalise experiences and equip our store teams with the tools they need to thrive.”
Michael Mauerer, CEO and Founder at Teamwork Commerce, said, “City Beach is a bold and forward-thinking retailer with a strong connection to its customer base. We’re proud to support the brand’s next chapter with a future-ready tech stack that enables omnichannel innovation and puts the customer at the centre of every transaction.”
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