Akeneo will continue to work with Noli as the business looks to extend its product offering, adding new brands alongside the potential addition of new channels and territories.
L’Oréal-backed beauty shopping platform, Noli, has selected Akeneo’s product information management (PIM) solution to power its hyper-personalised product recommendation model.
Noli unlocks the best skin and haircare routines for each customer from a library of over 200,000 combinations.
Using an expert-designed quiz, drawing on insights from top dermatologists and scientists, alongside face scan technology, it creates an individual BeautyDNA profile for each shopper. It then curates a personalised routine tailored to each customer’s specific skincare concerns and goals.
This collaboration will also bring together delivery, advisory, and industry experience from Accenture with the Akeneo technology. Accenture has been working with L’Oréal on Noli since its inception.
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Romain Fouache, CEO at Akeneo, said, “Noli’s proprietary AI is revolutionising the beauty buying journey, cutting through confusion to deliver a smart, detailed and personalised edit of products.”
“Structured, enriched and accurate product information is a foundational element of its unique operating model, and our PIM plays an essential role, serving the product information data needed to guide Noli customers to the right choice and ultimately drive conversions and customer satisfaction.”
Akeneo will continue to work with Noli as the business looks to extend its product offering, adding new brands alongside the potential addition of new channels and territories.
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