As part of its renewal strategy, The Body Shop aims to build a leaner and more resilient supply chain to support strategic growth, particularly across its expanding franchise network.
The Body Shop is working with RELEX Solutions as it looks to transition from manual and labour-intensive supply chain processes to a unified, AI-driven platform.
The retailer will implement advanced forecasting and replenishment tools to optimise inventory management and enhance operational efficiency across its global stores, franchises, and distribution centres.
As part of its renewal strategy, The Body Shop aims to build a leaner and more resilient supply chain to support strategic growth, particularly across its expanding franchise network.
“RELEX provides far more than a demand planning & inventory solution; it is a catalyst for transformation,” said Hitesh Amin, Chief Technology & Transformation Officer, The Body Shop.
“It enables us to deliver on two critical imperatives: reducing waste, which lies at the heart of our ethos, and accelerating our ambition to become an AI and data-first beauty company.”
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“By embedding advanced forecasting and replenishment capabilities, we shift from reactive operations to predictive intelligence, building a supply chain that is agile, resilient, and a true driver of competitive advantage.”
“This partnership allows us to focus where it matters most: serving our customers, empowering our franchise partners, and driving purposeful, sustainable growth across our global network.”
Johanna Småros, Co-Founder and Chief Sustainability Officer at RELEX, said, “The Body Shop has long been a pioneer in ethical beauty and prides itself on its commitment to smaller suppliers, fostering an ecosystem of equality and opportunity.”
“We are eager to support this endeavour and enable The Body Shop to reduce waste, improve operational agility, and continue to uplift small suppliers and partners, helping them thrive in a more equitable, efficient retail ecosystem.”
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