The tie-up will provide Gap with a unified, AI-powered platform, which it expects to fuel innovation and greater efficiency across product creation, CX, and employee enablement using Google Cloud technologies.
Gap has announced a multi-year partnership with Google Cloud covering its portfolio of brands, including Old Navy, Gap, Banana Republic, and Athleta.
“AI is redefining what’s possible in retail, and we’re building our future technology roadmap around it,” said Sven Gerjets, Chief Technology Officer at Gap.
“We believe this partnership gives us the expertise and speed to bring AI to life across our business, empowering teams, sparking creativity, and delivering for customers faster and with greater personalisation than ever.”
Thomas Kurian, CEO, Google Cloud, said, “Our partnership with Gap is about reinventing the retail landscape with AI and helping them lead the industry with speed, personalisation, and game-changing customer experiences.”
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“Today, only Google offers a complete AI optimised stack – from silicon to models to platform to apps and agents – that can deliver this kind of transformation.”
The tie-up will provide Gap with a unified, AI-powered platform, which it expects to fuel innovation and greater efficiency across product creation, customer experience, and employee enablement using Google Cloud technologies such as Gemini, Vertex AI and BigQuery.
“By redesigning our workflows and putting AI in the hands of every employee, we are freeing Gap Inc. teams to focus on creativity, culture, and customer connection while keeping the company’s human-centred DNA at the core of innovation,” added Gerjets.
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