The loyalty programme allows registered installers to earn points every time they purchase Multipanel or Naturepanel products, with those points redeemable for a wide range of rewards.
Grant Westfield, the company behind wall panel brands Multipanel and Naturepanel, has officially launched its new Installer Elite loyalty programme, designed specifically for bathroom installers, plumbers, and trade professionals across the UK.
Installer Elite is a purpose-built rewards platform that recognises and incentivises installers for choosing Grant Westfield products. The programme allows registered installers to earn points every time they purchase Multipanel or Naturepanel products, with those points redeemable for a wide range of rewards.
From trade tools and tech gadgets to exclusive promotions and early product access, the rewards are tailored to provide real value to the professional installer.
Elliott Fairlie, Product and Marketing Director at Grant Westfield, said, “We know that installers play a critical role in product selection on-site. Installer Elite is our way of recognising their loyalty, making it easier to benefit from the work they’re already doing, and offering them something extra for choosing our brands.”
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“It’s about building a stronger relationship and giving something back.”
Camille Broatch, Loyalty & CRM Executive at Grant Westfield, said, “As a company, we value and recognise loyalty from installers and we wanted to reward and build on the strength of our installer community by rewarding them for trusting in us and our products.”
The registration process is quick and straightforward. Installers can sign up through the official Grant Westfield website by providing basic business and contact details, along with some insights into their installation work.
Once registered, they’ll be prompted to download the Installer Elite app, which allows them to track their points, access their personalised rewards dashboard, and redeem rewards directly through their mobile device.
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Installer Elite is available for all purchases made from October 27 2025. From this date, every pound spent on Grant Westfield panels qualifies for points, with £1 equating to 100 points.
The app provides an easy way to monitor points, explore reward options, and view FAQs. Once an installer reaches 500 points or more, they can begin redeeming rewards.
Registered installers will also have access to new innovations, be invited to share feedback directly with the Grant Westfield team, and may even take part in product testing, giving them a voice in future developments.
This launch marks a continued investment by Grant Westfield in the professional trade community. By recognising loyalty, streamlining the purchasing process, and strengthening its installer network, the company continues to build its reputation as an installer-focused brand in the bathroom panel industry.
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