Club New Look offers members exclusive discounts, early sale access, and personalised rewards as part of its ongoing digital transformation strategy.
New Look has unveiled the national launch of its free-to-join loyalty scheme, Club New Look. The rollout, which follows a trial of the programme and customer feedback, marks the first time the brand has introduced a loyalty programme.
Member benefits of the scheme include a 25% discount welcome offer online, exclusive ‘club prices,’ early access to sales, new launches and promotional events, and a chance to win entry into exclusive member-only prize draws and competitions
The launch follows a £30m investment announced in April 2025, aimed at powering the next phase of New Look’s digital growth. Moreover, it marks the latest milestone in the company’s digital transformation journey.
New Look CEO Helen Connolly said, “At New Look, we’re always exploring ways to better recognise and reward our customers. Club New Look is our new loyalty proposition, designed to offer exclusive, added-value benefits that make our members feel seen, appreciated and inspired.”
“Following a successful soft launch, which saw 500,000 customers joining our club, we are now aiming to have 800,000 members by the end of the financial year.”
She added, “We’re excited to roll this out nationally as part of our ongoing strategy to create a more digitally driven, personalised and rewarding shopping experience.”
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